Beam Suntory has rebranded to become Suntory Global Spirits, as the company marks 10 years since Suntory Holdings acquired Beam Inc in 2014.

Beam Suntory France has officially begun operations and is directly responsible for the marketing and distribution of its portfolio in France.

Beam Suntory and Frucor Suntory have joined to form Suntory Oceania, a new AU$3bn partnership across the premium spirits and non-alcohol segments in both Australia and New Zealand.

A strong performance in key markets saw Beam Suntory’s net sales increase by 13% year-on-year in the first half of 2022, a 25% increase on the pre-pandemic period in 2019.

The World’s 50 Best Bars has announced the launch of its first-ever scholarship, the winner of which will be awarded with expenses-paid internships at London’s Connaught Bar and New York’s Katana Kitten.

Edrington and Beam Suntory have reached an agreement to end their joint-venture distribution businesses in Spain and the UK after more than a decade of partnership.

Spirits giants Edrington and Beam Suntory have agreed to an equity swap of stakes in their jointly-owned distribution companies in Spain and the UK.

Beam Suntory has announced a £6m investment in the Glen Garioch distillery in Oldmeldrum, which will see the reintroduction of floor matings and installation of direct-fired heating.

Wholesaler Speciality Drinks has teamed up with Edrington Beam Suntory to supply another batch of wellbeing packs to British bar staff.

Auchentoshan has launched a new brand identity as part of its new positioning to encourage younger drinkers to “share, mix and enjoy an Auchentoshan whisky together”.

Beam Suntory have released a collaborative American whiskey made by Jim Beam master distiller Fred Noe and Suntory chief blender Shinji Fukuyo called Legent.

Beam Suntory is investing $60 to build a new distillery at its existing operations in Clermont, Kentucky.

De Kuyper Royal Distillers and Beam Suntory have expanded their distribution deal to the German market.

Ten bartenders from around the world came together in Glasgow, Scotland last month for the third edition of Auchentoshan’s New Malt Order.

Beam Suntory master blender Ron Welsh told Drinks International that he believes the laws on scotch whisky barrel finishing are too restricting and that there are many casks yet to be tested.

Beam Suntory has acquired the remaining 50% shareholding of its South African distributor, ABV Brands, from the company founders, Ross Calow, Daniel Hawkins and Igor Boyadjian.

AB InBev and Beam Suntory have announced a marketing collaboration between their Budweiser and Jim Beam brands.

Japan’s leading beverage company, Suntory, is partnering with China’s e-commerce giant Alibaba group to sell whisky and other liquors in mainland China.

Suntory’s Yamazaki Mizunara 2017 is now available in select retailers throughout Europe, Asia and the US.

Brands Report: World Whisky

05 January, 2018

With Irish Whiskey stripped out, other countries get a chance to shine. Hamish Smith does the maths

De Kuyper Royal Distillers has announced that it is to cooperate with Beam Suntory in marketing its brands in the Netherlands.

Beam Suntory has deniedreports that US rapper 50 Cent has sold his shares in Effen Vodka for $60m.

Beam Suntory has taken over British craft gin and vodka producer, Sipsmith.

Beam Suntory has announced it has entered into a definitive agreement to sell its Jerez-based brandy and sherry business to Emperador inc.  

Beam Suntory has unveiled its latest Booker’s Bourbon for the US market, Batch 2015-06 ‘Noe Secret’.

Beam Suntory sales increased 36% in the first nine months of the year, benefitting from “strong performance” in North America and Japan.

Beam Suntory is considering the sale of its brandies in Spain amid declining sales, according to Bloomberg News.

The art of tequila

12 June, 2015

With ‘artisan’ the watchword across all spirits categories, tequila is coming into its own with discerning consumers, finds Richard Woodard

Irish minister for agriculture, food and marine Simon Coveney will launch the Irish Whiskey Association’s ‘Vision for Irish Whiskey’ at an event this evening (May 12) in the Old Jameson Distillery, in Dublin.

Beam Suntory has announced that it will simplify its regional structure by merging its four operating regions into three.

Bacardi will distribute selected Beam Suntory products in Brazil, having agreed a multi-year distribution agreement.

Suntory Holdings has announced 2014 yielded sales of 2.5 trillion yen, up 20% year on year, and operating income of 165 billion yen, up 30%.

Beam Suntory has promoted Rebecca Asseline from Courvoisier UK brand ambassador to global brand ambassador.

Edrington and Beam Suntory have announced that they are ending their Maxxium Travel Retail joint venture with effect from April 1, 2015.

Beam Suntory has lined up the third flavoured release in its whiskey portfolio. 

Beam Suntory has announced it has completed the organisational integration of Suntory Holdings’ spirits business. 

Beam Suntory has announced the appointment of Mauricio Restrepo as the company’s chief financial officer.

Beam Suntory has announced that it will begin distribution of the Suntory Japanese and scotch whiskies and Midori liqueur in the US and Germany beginning July 1.

Beam Suntory is formed

01 May, 2014

Suntory Holdings has completed the acquisition of Beam, which will now be called Beam Suntory.

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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